Project Description

The Basketball Channel is the first global sports channel dedicated exclusively to content that covers “everything basketball” for a worldwide audience 24/7. The Basketball Channel bridges new media & traditional television by providing targeted content delivered through standard cable and satellite distribution and through internet-­based OTT, IPTV, and social media platforms.

The Basketball Channel includes traditional games from local leagues, FIBA, Euro League and more. It also includes global 3X3, freestyle, trick shooting, gymnastic dunks teams, streetball, highlights, and lifestyle content.

The channel is 100% dedicated to basketball themed content. There is no other channel remotely like it. Basketball appeals to all age groups and demographics and skews young.